The Hurbicide Guru

Prior to the internet, a strong percentage of a broker’s work day was spent on the telephone, trying to acquire potential clients. These days, insurance sales lead sites can efficiently provide quality, prescreened insurance sales leads that are actively looking to obtain a new insurance policy. These insurance leadgen websites offer a cost effective option to lists and other marketing methods.

Lead companies function by bringing together users interested in an insurance policy with insurance agents who want to sell them a policy. The websites gather personal information from every prospect utilizing a web form, store the information and then sell the sales lead to an insurance agent.

There are lots of distinct lead generation sites, all claiming to have the highest quality sales leads. How are you supposed to know which lead company to select? There are certain features that good sales lead sites have that can make them stand out from the others including filters, pricing, return policy and billing.

The cost of you pay for each insurance lead is one way to look at an insurance lead company. However, you must realize that higher priced leads may supply more new clients than low priced leads. It seems that most of the time, you get what you pay for.

A large number of insurance leadgen websites will either expect you to either put down an initial payment or will bill you at the month’s end, but you should be wary of lead generation websites that try to have you put a significant amount of money up front.

Bogus leads are unavoidable. Choose a company with a full refund policy and this shouldn’t be an issue.

Lead filters help keep away poor quality leads. A lead company should give you filtering abilities including geographic and lead specific filters. Most of the time, you will have to pay more to use filters, as you will receive better quality prospects, but the added fee is many times worth the added fee.

When buying leads, you shouldn’t keep all your eggs in one basket. You should test 2-3 sales lead companies. You may conclude that a few supply great life insurance sales leads but don’t supply great auto insurance sales leads. If you buy insurance leads from a number of companies, it will give you an edge against other brokers and will keep the volume of your leads in check.